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Really??? Why Terracotta From Impruneta?

Updated: Aug 8, 2022

Historical and Artistic Kilns of Impruneta Association

Since 2005 Fornace Masini, Poggi Ugo, MITAL and Carbone are a founding #members of the Historical and Artistic Kilns of Impruneta Association, that is committed to give #strength to the reasons for #quality and #culture. It can be recognized by a brand that ensures the highest level of each #individual object in which the irreplaceable touch of the #craftsman and the living #force of #tradition are clearly traceable.

Since 2017 recognized from CAT brand

At the end of a path that took over a decade to reach, the title CAT (Artistic and Traditional Ceramics) was finally recognized and activated on a national and international level.This title protects and guarantees the hight quality of their products.

The #brand CAT certifies the origin of the clay from Impruneta, as well aesthete product as being made here, the handmade quality according to the regulation.

The objective behind this title is not only to #protect the makers but for the consumers as well, for whom the brand will serve as a #guarantee of the quality of the #terracotta clay in Impruneta.

The commitment in the fight against counterfeiting

The attempts at counterfeiting damaged their own image in the eyes of clients, who have often heard complain about the difference in prices compared to the prices of other companies. From now, the simple branding made in Impruneta has no value nor guarantee for the clients, as apposed to CAT under which their production and products are protected.

All of their terracotta produced for May 2017 are recognized by CAT branded right next to the stamp "Name" – Terecotte Artistiche Impruneta

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